Creative Production
Full-cycle ad production: concept → shooting → edit → delivery.
- UGC with our creator network
- Motion design
- Static creatives
- Weekly production sprints
Growth team for subscription apps · by AdaptyGrowth team · by Adapty
Your external
growth team
Creative production, user acquisition, and funnel & paywall product management for subscription apps — run as one team by 50+ specialists behind Adapty and FunnelFox. We start from the benchmarks of 100+ apps we've worked on, not from a blank page.
30 minutes on your product and your numbers. You'll leave knowing what we'd fix first – whether or not we work together.
100+ subscription apps
have grown with us
Health, fitness, education, AI, utilities and entertainment –
and beyond subscription apps: fintech, e-commerce and more.
50+
growth, UA & creative specialists
1,000+
A/B tests run
500+
funnels & paywalls shipped
$50M+
combined MRR of the apps we work with
Prehab
Zinnia
Facelab
Findo
Picsart
Menufit
Reading.com
Foodvisor
Lively
Glam AI
HitMeal
Futurio
OnSkin
Oryn
Ahead
Kid Security
HitFit
Sweatcoin
Brainly
Welmi
SmartBP
Planner 5D
Kids' Stories
Emberly
Staff Airlines
Scrambly
Shmoody
GenioKid
When teams bring us in
Teams rarely call us because everything is broken.
Usually it’s one of three moments.
You’re opening
a new direction- Launching web-to-app or a new paid channel
- Testing a new market or audience fast
- Recently funded, growth team not built yet
You need capacity
you don’t have- No in-house expertise in funnels, paywalls or onboarding
- No bandwidth for a continuous A/B testing program
- Creative production can’t keep pace with spend
You’re leaving value
on the table- Installs are steady, but revenue is flat
- Nobody owns unit economics end to end
- Platform features sit unused
Not every growth problem is a funnel problem.
If yours isn't, we'll tell you on the first call.
Three disciplines, one funnel
Most teams buy creative, traffic and funnel work from different vendors. We run them as one loop: the creative informs the funnel, the funnel informs the paywall.
User Acquisition
Paid user acquisition across major and niche networks, web and mobile.
Primary
Meta · TikTok · Google
Secondary
AppLovin · Pinterest · Snapchat · and niche networks
Growth Product Management
The layer that decides whether traffic turns into revenue.
Web
Funnel build & optimization, pricing, unit economics
In-app
Onboardings, paywalls, in-app monetization
Want to start small?
Audits from $600 and one-off builds – a single funnel, an onboarding + paywall, or store pages. No commitment, no retainer.
What you get that most
agencies don’t sell
You're not buying hands – you're buying a pattern library. We already know what good conversion, paywall revenue per install and drop-off look like in your niche.
Product, not just traffic
Agencies sell creative and media buying. We also own the funnel, the paywall and the pricing – the part that converts.
One team, one lead
Creative, acquisition and product run by a single lead. No hand-offs between vendors, no gaps between them.
Built inside the platform
We’re part of the team behind Adapty and FunnelFox – infrastructure for 30,000+ apps. Attribution, LTV prediction, paywall and funnel builders: we bring the whole toolkit.
Already on another stack? No problem.
Our expertise travels. We work just as effectively in RevenueCat, Superwall and other platforms – or directly inside your own in-house setup. No migration required to start.
Superwall
RevenueCat
In-house
FunnelFoxWhat we typically deliver
Typical ranges for mature subscription products over the first three months. Where you land depends on your baseline, vertical and traffic mix.
- +20–50%
- CTR
- +15–30%
- ROAS in 4–6 weeks
- +5–20%
- ARPU
Creative Production
User Acquisition
Growth · Web & in-app
That’s why we agree target KPIs with you
before we start –
and report against them every week.
What that looks like
in practice
Selected results across web funnels and in-app monetization.
Glam AI
Photo & Video
Net revenue 3× in 30 days
Apple Ads rebuilt around revenue, not installs: 5.5% less spend, cost per paid user down 73%, payback inside week one.
Reading.com
Education · Web2App
+40% CR, +30% revenue
A full web funnel redesign lifted conversion and revenue across their web2app flows.
Welmi
Health & Fitness
MRR tripled in 3 months
From $60K to $200K+ MRR, with attribution costs halved and profitable scaling unlocked on low-cost traffic.
GenioKid
Education · Web2App
20× MRR in 6 months
Scaled into 6 new markets with web2app funnels as the growth engine.
Prehab
Health · Web2App
4.5% peak CR on a $149 annual plan
We replaced the free trial with an annual Black Friday deal – full LTV on Day 0, with no conversion drop.
Shmoody
Mental health
$0 → $2M ARR
Grew from a free app to $2M ARR – and now recovers 20% of failed payments on top.
Want more? Browse all Adapty case studies and FunnelFox web2app cases.
Where we’d start
No retainer on day one.
You decide how far to take it.
01
Intro call
Your product, your numbers and where you want to be.
02
Setup review
We look at your funnel, paywalls or ad account and come back with prioritized findings.
03
Scoped proposal
Built on what we found, not a template: a one-off build, a managed service or the full team.
Pricing that
scales with you
Every engagement is scoped to your stage and volumes. Here’s where it starts.
Start small
One-off projects, no commitment
from $600
Audits and single builds
- Growth, UA or creative audit – a full day of senior review
- One funnel or onboarding + paywall, design included
- App Store & Google Play store pages
Managed service
Growth PM or UA, run by senior specialists
from $4,200/mo
Per service line
- Continuous A/B testing, unit economics and weekly reporting
- Design included in all funnel and paywall work
- Creative packs sized to your ad spend
- Adapty, RevenueCat, Superwall or in-house – we work where you work
Growth Partnership
A dedicated team owning your growth end to end
Custom
Built around your volumes
- Growth lead, product manager and UA manager
- Creative production and store pages included
- Performance-based terms for accounts at scale – we win when you win
- Several funnels and channels running in parallel
Already on Adapty or FunnelFox? Preferential rates apply. Managed engagements start at three months.
Questions before
the first call
What’s the minimum commitment?
Managed services and partnerships start at three months. Audits, builds and store pages are one-off – no commitment at all.
Do we need to be on Adapty or FunnelFox?
No. We work in RevenueCat, Superwall and in-house setups. If you’re already on Adapty or FunnelFox, preferential rates apply.
We don’t run paid ads yet. Is this for us?
Yes. Growth product management works on any traffic, organic included: onboarding, paywalls, pricing and web funnels.
Who owns the creative you produce?
You do – including raw footage and source files.
Who works on my account?
Senior specialists for each discipline you take, coordinated by one lead. On a Growth Partnership, a dedicated team.
What if we don’t hit the targets?
We agree target KPIs before we start and report against them every week, so you’ll hear it from us first – together with what we’d change.
Start with a
30-minute call
Tell us about your product and your numbers. We'll go through your funnel, paywall and acquisition and tell you what we'd change first. If we're not the right team for it, we'll say so.
“Bring your numbers.
I’ll bring the benchmarks.”
Victor GutorovHead of Professional Services, Adapty